ANY QUESTIONS?

Got a problem nobody seems to know how to solve? Contact us.

"I have a series of product shots in various shades of white. I need them all to be exactly the same color for my shoe catalogue."

Matching white is one of the hardest problems to solve because discrepancies as small as +/-3% will show up on press. But we were able to solve that problem for one of our customers, shoe by shoe.

"Can you match last year's photo content to this year's shots?"

With digital technology, creating a seamless background color from various shades or melding old photographs with new to achieve a uniform effect is exactly what we do best.

"The last photographer we used on location was stymied by the lack of adequate power sources in the factory."

Factories and printing plants are notoriously short on available power. Over years of shooting location photography, the Jack Bingham Studio has developed custom-made portable power panels that convert high voltage power to multiple outlet 110. We understand electricity and can address and solve almost any photographic problem associated with it. Including the particular requirements of Europe and the UK.

"Our operation is located in the middle of nowhere. What happens if you need a piece of equipment or a part?"

Because we know how to plan for location photography, we anticipate problems. In this case, we'd probably bring everything with us in a van. Everything and more in fact.

"No one has been able to adequately represent the scale of our machinery."

We specialize in creative solutions to daunting location challenges. In one instance, we designed and built a device on site that held and pivoted a digital video camera down a forty-foot pole showing the entire height of a 5-story newspaper printing tower.

"Art directing our new, glossy lifestyle magazine is going to be a nightmare. We have traditional film, images from digital cameras--calibrated and uncalibrated--, digital data from ads... you name it. And it's all got to look beautiful in the end."

The traditional path from raw image to printed page would include scans and CMYK conversions, a rough proof which would then be marked up for color correction by the printer, another proof, more corrections and a final proof. At the least. With digital technology, all content passes through our visual system, producing a profile or digital "fingerprint" for the printer to work with. In the case of that glossy magazine, we produced color for the entire issue in a single day with precise and consistent calibration of all content. Our completely press-ready product required only one set of proofs, much faster make-ready and the basis for requesting a lower quote on the printing.

"Can I ask you a new question?"

That's what we're here for. We know that digital technology is relatively new and you may not understand all of its benefits. But we've been at this from the beginning and we're pretty sure we can answer whatever questions you have.

"Last question: why digital?"

You see exactly what you get. Every shot is a full capture.

A portrait can be done in 5 captures. No more waiting through 30 frames of film.

Film color is inherently inaccurate. Batches vary. Scanning further lessens sharpness. Digital cameras are easy to calibrate, producing far more accurate color.

Images can be retouched easily. Editing time dramatically reduced.

Images can be precisely sized to fit layouts.

Color-matched proofs can be generated in minutes.

Test shots can be e-mailed or overnighted anywhere for approval.

Film can't be duplicated until processed. Digital files can be written to multiple CDs in minutes and shipped or carried separately.

Film is susceptible to X-ray. Files are not.

Large panoramic files can be stitched together and previewed on location.

Digital images can be pieced together from multiple exposures of interior, exterior and illuminated screens. With film, each of these steps would add a scan and a bracket.

Digital cameras are more accurate than film under any lighting condition.

One camera back takes up very little space. Hundreds of rolls or sheets of film and boxes of Polaroids are another matter.

Film duplicates degrade from generation to generation. Digital files are exact duplicates.

Accurate digital data makes precise output easy and economical. Creating matching files for brochures and trade show prints is straightforward.

With digital technology, the average 10 shot day is now a 15-20 shot day.

Digital eliminates the steps and the time involved with film technology. Digital saves money.

Listen to Jack Bingham's
thoughts on problem solving in the world of commercial photography.

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